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CJ

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Posted on Tuesday, May 03, 2005 - 02:30 am:   

Don, et. al.,

I'm glad you brought this up, as I've noticed the phenomenon also. I think it's an unfortunate development, but I guess that's partly why forums like these are so important to those interested in separating the wheat from the chaff.

As someone with a marketing degree, I'll share with you that this is one reason why I decided to not make it a career--too much slime covered with glib ad copy all too often.

This practice of buying a highly-regarded name of an old manufacturer to glue onto lower-quality creations isn't new. Two names that come to mind are Carver (previously high-end audio) in the early 90s, and Elgin (watches) available these days at your local Wal-Mart.

-CJ

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